Love, Joy, Hope and Giving: St. Jude and LOFT Launch Symbolic Charms to Benefit Kids with Cancer


Two things it’s hard to argue with–really good deals and helping out kids with cancer…ok, not necessarily in that order 😉

When I was invited to an event by Trumpeting Media at the LOFT Flatiron store at which I would

a. get an exclusive preview of Loft’s new charms benefiting St. Jude before they officially went on sale


b. have the chance to chat with blogging buddies over cocktails and hors oeuvres while shopping the store at 30% off

I didn’t have to think for too long before I said yes.

At the event, we were privileged to hear from Gracie, a little girl who had received life-saving treatments at St. Jude and was proud to have been a part of the marketing campaign for the organization that saved her life at no financial cost to her family.